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Julie Roth

Analyst, Search Engine Marketing

Julie Roth is an Analyst, SEM at Merkle.

Julie's Articles, Blog Posts, Webinars and More

The placement of absolute top impression share in Google search results

Google Introduces Absolute Top Impression Share Metric For Shopping

Google recently launched Absolute Top Impression Share (ATIS) as a competitive metric for Shopping to give advertisers further insight into ad prominence within the product carousel.