Director, Strategy and Insights, HelloWorld, a Merkle Company
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Julie Wojtowicz is Director, Strategy & Insights at HelloWorld since July 2015. Focused on the Coca-Cola digital platforms, she provides strategic consulting designed to drive acquisition and increase consumer engagement. Additionally, she helps generate innovative consumer interactions among Coca-Cola’s portfolio of brands through continued digital marketing trends consumer insights.
Prior to joining the Helloworld team, Julie worked across global brands in various verticals including QSR, automotive, CPG and wireless. As a Divisional Business Strategy & Insights Manager on McDonalds, she was responsible for identifying key business challenges & opportunities, advancing annual marketing plans, as well as, the growth and development of internal teams’ business acumen.
How to connect with Gen Z throughout the Purchase Cycle
Gen Z, is quickly growing into an audience that marketers need to keep an eye on. It’s obvious that this generation is a force to be reckoned with, but how can you engage with them in your brand’s purchase cycle?