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Justin Wolf

Senior Director, Customer Strategy Group
Justin Wolf

Justin's Articles, Blog Posts, Webinars and More

The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.

The challenges of martech's exploding growth go right up to the C-suite

The Rapid Growth of Martech is a Challenge for the C-Suite

The key challenges have been convincing the business to allocate appropriate budget, to properly align martech ownership (business vs. IT), and to address political resistance to change, vendor integration challenges, legacy system silos, and executive sponsorship.