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Justin Wolf

Senior Director, Customer Strategy Group
Justin Wolf

Justin's Articles, Blog Posts, Webinars and More

The Modern Marketing Suite – Do We Finally Have an Alternative to the Franken-stack?

Leading MarTech software providers have long promised an integrated MarTech technology suite, allowing brands to seamlessly achieve modern marketing capabilities without building and integrating a “Franken-stack.” Through this article, Justin Wolf, Senior Director, Customer Strategy Group at Merkle will explore these Franken-stacks and what makes up a modern marketing suite.

4 Common Technology Challenges in People-Based Marketing

The objective of Marketing has changed little over time. However, the capabilities that are required to be competitive are much more technical and complex. Information (data) is the primary component of people-based marketing.  Specifically, activating experiences based on a person – not a group, an association, area, or time of day, but a person. Today, leveraging person based information is more achievable than ever.