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Kate's Articles, Blog Posts, Webinars and More

Merkle Will Spend $1 Billion on Acquisitions in Next Five Years

Merkle may be much smaller than its competitors, but the firm is preparing for a growth spurt. The privately held marketing data-services company has set aside $1 billion for acquisitions over the next five years and plans two of those purchases in the next three to four months.

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Yahoo "Panama" Geo-Targeting: US Only + Canada Only != Entire Market

Yahoo confirmed our suspicion that since geo-targeting locates a user by IP address, if an IP address cannot be determined, the user goes into an “Unknown” bucket. Thus ad campaigns limited to “US Only” are not visible to these Unknowns, and traffic drops off; Unknowns are only served ads from campaigns set to “Entire Market”.