Kate Fleming is a solution architect at Merkle, a data-driven, technology enabled, performance marketing agency. A marketing professional with experience for web, UX/UI, software and web applications, advertising, and illustration, she joined Seattle-based Merkle in 2015 to help companies achieve business model and analysis objectives through the creation of robust digital analytics data capture designs.
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Measure What Matters: The Four Metrics Businesses Should be Measuring for Mobile App Success
These basic types of metrics produce invaluable insights that inform targeted, conceptual, strategic and user-centered decisions for app design, audience targeting, marketing, and all other components of a successful business.