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Kate Fleming

Solution Architect, Merkle

Kate Fleming is a solution architect at Merkle, a data-driven, technology enabled, performance marketing agency. A marketing professional with experience for web, UX/UI, software and web applications, advertising, and illustration, she joined Seattle-based Merkle in 2015 to help companies achieve business model and analysis objectives through the creation of robust digital analytics data capture designs.

Kate's Articles, Blog Posts, Webinars and More

Analytics can help your brand's mobile app stand out in a crowded field

Measure What Matters: The Four Metrics Businesses Should be Measuring for Mobile App Success

These basic types of metrics produce invaluable insights that inform targeted, conceptual, strategic and user-centered decisions for app design, audience targeting, marketing, and all other components of a successful business.