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Katie Bean

Katie Bean is a Paid Search Account Lead at Merkle | RKG.

Katie's Articles, Blog Posts, Webinars and More

What Google's Search Partner PLA Announcement Means for Advertisers

Google announced last week that PLAs are now be eligible to show on retail and commerce sites in the Google Search Network, similar to how text ads can currently show on search partner sites. Overall, we think this will be a positive for advertising retailers as it will increase PLA reach and volume.