Katie Cottam

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Katie Cottam is a Display Senior Associate at Merkle, responsible for planning and executing display and paid social campaigns. In her time at Merkle, she has supported clients in the insurance, financial services, and retail sectors. Katie has a A.B. in Political Science and Sociology from Duke University.

Katie's Articles, Blog Posts, Webinars and More

Designing a Full-Funnel Facebook Audience Architecture

In 2018, Facebook accounted for 21.8% of total digital ad spend. With that weight of investment, getting Facebook right is critical to the success of your media program, and it all begins with your audience. Viewers of this webinar will be walked through the range of Facebook targeting capabilities, including using first-party data and signal-based full-funnel audience strategies. Join Merkle as we share best practices for maximizing your Facebook dollars through highly relevant, data-driven Facebook audience strategies.

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2019 Digital Bowl Report

In our Post-Game Webinar, we’ll review how well the 2019 advertisers ran their playbooks. We’ll highlight specific cases from each channel, providing you with real examples of how brands have best leveraged digital marketing to support traditional media buys.

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