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Katie Li

Director, Audience Science & Management
Katie Li

Katie is a passionate marketer with over 10 years of experience in marketing focusing on audience technology (CDP/DMP), audience strategy, analytics, and digital media.

Katie is an international CDP and DMP subject matter expert delivering solutions for clients across North America, Europe, and Asia Pacific. Her expertise includes consulting, implementation, and managed services for clients across the entertainment, banking, electronics, insurance, and retails industries. Katie brings deep knowledge of Adobe, Salesforce (Evergage), ActionIQ, Lytics, mParticle, and other CDP and DMP solutions as well as experience in martech and adtech integration.

Katie joined Merkle in 2013. Prior to Merkle, Katie held positions in advertising and public relations with Microsoft and Ogilvy in China. She earned a master’s degree in Integrated Marketing Communications from Northwestern University.

Katie's Articles, Blog Posts, Webinars and More

Blog We suggest...

Be Bold for Change

"Wow," "Wow," "Wow," I heard myself saying in my head throughout Under Secretary of the United States Navy Janine Davidson's speech at Merkle's 4th Annual International Women’s Day broadcast.
Blog We suggest...

Me and Merkle, a Love Story

Have you ever fallen in love at first sight? I have. While unfortunately none of these romantic instances ended happily ever after, this phenomenon did work out in my career. I fell in love with Merkle when I knew nothing about it! I know it’s hard to believe. ...