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Katie Li

Senior Manager, Audience Analytics/DMP
Katie Li

Katie is a passionate marketer with over 10 years of experience in marketing focusing on data management platform (DMP), digital technology, and analytics.

Katie is an international DMP subject matter expert delivering solutions for clients across North America, Europe, and Asia Pacific. Her expertise includes consulting, implementation, and ongoing activation services for clients across the entertainment, banking, electronics, insurance, and retails industries. Katie brings deep knowledge of Adobe Audience Manager, Oracle BlueKai, Salesforce DMP (Krux) and other DMP solutions as well as experience in supporting multiple martech and adtech integration projects.

Prior to joining Merkle, Katie held positions in advertising and public relations with Microsoft and Ogilvy in China. She earned a master’s degree in Integrated Marketing Communications from Northwestern University and a bachelor’s degree in Diplomacy from China Foreign Affairs University.

Katie's Articles, Blog Posts, Webinars and More

Janine Davidson speaks during Merkle's Women in Leadership event on International Women's Day

Be Bold for Change

"Wow," "Wow," "Wow," I heard myself saying in my head throughout Under Secretary of the United States Navy Janine Davidson's speech at Merkle's 4th Annual International Women’s Day broadcast. As a distinguished graduate of Air Force Squadron Officers’ School, Janine flew combat support, airdrop, and humanitarian missions in the Pacific, Europe, and the Middle East and was the first woman to fly the Air Force’s tactical C-130.

How (Not) to Fail your DMP Like a Failing Relationship

In my blog post on DMP and Online Dating, I talked about some major advantages shared by DMPs and online dating: the ability to increase scale, personalize experiences, and improve targeting effic

Blog We suggest...

Me and Merkle, a Love Story

Have you ever fallen in love at first sight? I have. While unfortunately none of these romantic instances ended happily ever after, this phenomenon did work out in my career. I fell in love with Merkle when I knew nothing about it! I know it’s hard to believe. ...