We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Kearby Chen

Kearby Chen is a Marketing Strategy Director at RKG. Google+

Kearby's Articles, Blog Posts, Webinars and More

Video: Digital Sandwich Boards

Video: Digital Sandwich Boards

Learn about Merkle|RKG's latest service offering!

RKG Releases Paid Search Retail Case For Universities

As part of our ongoing university outreach efforts, we’ve recently developed a paid search retail business case to provide materials for business programs that use the “case method” and/or professors seeking content to drive a quantitatively-based classroom discussion (or team competition!).

Blog We suggest...

When Should You Delete a Low Traffic Keyword?

Regularly researching keyword opportunities and expanding your term list is critical to the success of a paid search program, but knowing when to delete keywords with low potential is also an important consideration in managing PPC accounts at scale.
Blog We suggest...

Making Use of Google Keyword Status Data

In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
Blog We suggest...

Seller Rating Extensions: What's Your Rating?

We’ve previously discussed the benefits of Sitelinks, Product Extensions, and the various pros and cons of those offerings. It’s been a month since AdWords Seller Rating Extensions went live, but is the extension helping or hurting you?