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Kelly Leger

VP, Digital Data Solutions, Merkle
Kelly Leger

Kelly's Articles, Blog Posts, Webinars and More

People-Based Marketing Brings Together Advertisers and Publishers Like Never Before

People-Based Marketing Brings Together Advertisers and Publishers Like Never Before

People-based marketing sounds like something that should be easy and obvious. After all, isn’t all marketing “people-based”?

As it turns out, no. A lot of marketing is cookie-based, device-based, or bot-based. For brands to reach consumers as people requires more. It requires a core, universal identifier that ties the person to all this data, both online and offline, and some pretty serious hardware to make sure that data is clean and leveragable.