Ms. Kelly Leger is Senior Vice President of Growth and Product at Merkury powered by Merkle. Ms. Leger spent the last 2 years in the United Kingdom, helping launch and roll out M1 across several EMEA countries. She is a co-founder and patent holder for M1, Dentsu’s people-based audience planning and insights tool, which helped drive the valuation and sale of Merkle to DAN in 2016. Prior to her work at Merkle, Ms. Leger served as Senior Vice President and General Manager of Digital Solutions at V12 Group, Inc. As the first digital hire for V12 Group, she was responsible for the strategic direction, implementation, and technical planning for V12 Group's Digital division. She created and developed the V12 Digital Data offering, hired and trained a sales team, and drove market adoption across hundreds of partners across the ad tech ecosystem. V12 Digital helped drive the valuation and sale of the company in 2018. Prior to V12 Group, Ms. Leger spent three years working in the emerging field of online Audience Targeting and Onboarding at Datalogix. As the First Senior Director of Data Partnerships and Business development for the online division at Datalogix, Ms. Leger drove development and partnerships around OnRamp, Datalogix’s crm to digital onboarding solution. Her primary focus was to create high-level partnerships with large social networks, lead-generation companies, and Fortune 500 publishers for connection of audience and extension. She has over 15 years’ experience in data solutions, business development, strategic planning and product development for agencies, holding companies, ad tech, and data providers. She is an industry expert in digital data, identity, audience and people-based media tactics. Ms Leger is asked to give POV to clients and speak at events ( links included below). Ms. Leger holds a dual bachelor’s degree in Political Science and Public Relations from Marquette University.
Kelly Leger |
Published on: Sep 23, 2016
In its relatively brief history, digital advertising has changed dramatically, and at such a dizzying rate, that many brands have struggled to keep pace. Technologies, methodologies, platforms, advertisers, and publishers are constantly entering, leaving, and manipulating the marketplace.