Kelly O'Hara
Kelly is Senior Director supporting Merkle's Technology Strategy Consulting Group, focusing on marketing technology solution strategy and technology enablement.
Kelly is an accomplished marketing technology leader with over 12 years of agency experience driving marketing technology solutions for a wide variety of clients with specific Retail industry expertise. She has led data management implementations and operations enabling clients to take advantage of identity resolution, cloud data management and integrations with marketing activation solutions across channels.
Prior to joining Merkle, Kelly was an Account Manager at a marketing services provider where she worked across CRM, loyalty, and analytics teams to deliver a wide range of capabilities for her clients.
Kelly's Articles, Blog Posts, Webinars and More
Connected CX: Invest In Your Customers And The Right Marketing Technology
Published on: Nov 04, 2020
Thinking About a CDP: The Importance of an Implementation Partner
Published on: Jul 15, 2020
Thinking about a CDP: Why you also need to think about Data Management
Published on: Jun 15, 2020
I Am Merkle, Vol. 1
Published on: Feb 13, 2020
Where's the Customer in All This Data?
Published on: Nov 16, 2017
Marketers, Go for the Gold
Published on: Sep 07, 2016
Once You Have All of That Data, Do You Know What to Do With It?
Published on: May 04, 2016
Tips to Make Your Next Marketing Technology Implementation Successful
Published on: Sep 30, 2015
In Defense of Marketing Done Right
Published on: May 28, 2015