Kelly is Senior Director supporting Merkle's Technology Strategy Consulting Group, focusing on marketing technology solution strategy and technology enablement.
Kelly is an accomplished marketing technology leader with over 12 years of agency experience driving marketing technology solutions for a wide variety of clients with specific Retail industry expertise. She has led data management implementations and operations enabling clients to take advantage of identity resolution, cloud data management and integrations with marketing activation solutions across channels.
Prior to joining Merkle, Kelly was an Account Manager at a marketing services provider where she worked across CRM, loyalty, and analytics teams to deliver a wide range of capabilities for her clients.
Kelly's Articles, Blog Posts, Webinars and More
Connected CX: Invest In Your Customers And The Right Marketing Technology
What do we mean by customer identity, data capture, and connection levels?
Thinking About a CDP: The Importance of an Implementation Partner
When implementing a CDP, it is important to have resources devoted to the efficiency and effectiveness. Here's how an implementation partner can help.
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Thinking about a CDP: Why you also need to think about Data Management
You can hardly go a day in the marketing technology space without having several conversations about Customer Data Platforms. Here's are the inputs and outputs to consider.
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I Am Merkle, Vol. 1
I Am Merkle is a series of interviews that showcases the individuals who make Merkle a diverse and unique place to work. Learn Kelly O'Hara, VP at Merkle and Delivery Lead for the Marketing Technology Services organization.
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About Us
Where's the Customer in All This Data?
The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.
Marketers, Go for the Gold
The explosion of digital channels has allowed marketers to draw from their interactions with consumers who have not yet converted, in addition to those that have. I don’t think there has ever been a better time for marketers to “go for the gold.”
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Data and Analytics
Once You Have All of That Data, Do You Know What to Do With It?
What data defines a customer and what are the sources of that data? What criteria do I use to differentiate one customer from another customer? This was simple in the days when name and address were king. It is not so simple when dealing with device IDs and visitor IDs.
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Data and Analytics
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Marketing Technology
Tips to Make Your Next Marketing Technology Implementation Successful
Building a successful marketing technology stack is not just about buying the most expensive shiny new object money can buy.
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Marketing Technology
In Defense of Marketing Done Right
When I tell people what I do for a living, they typically react in one of two ways:
“So you’re the reason my inbox is full of junk”, or
“I don’t like it when companies collect my private data to try to sell me something I don’t want.”
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Marketing Technology
