Kelly is a delivery leader within the Retail vertical at Merkle and has 15 years of retail marketing experience. She has guided a number of large technology implementation projects across several retail clients. She also oversees ongoing delivery for many of Merkle’s retail technology solutions. In her tenure at Merkle, Kelly has served on the solution audit committee as well as the implementation methodology board. She has a track record of helping clients achieve their marketing objectives with the highest satisfaction. She is a two-time Merkle Award winner (2011 Client Management Excellence and 2015 Unsung Hero).
Prior to Merkle, Kelly spent time at a marketing services provider working with retailers on direct mail circulation planning, execution and analytic projects. She also has experience on the client side working in direct marketing for a large multi-channel retailer. She has a bachelor’s degree in Economics from Carleton College. Kelly lives in Minnesota and is based in Merkle’s Minneapolis office.
Kelly's Articles, Blog Posts, Webinars and More
Where's the Customer in All This Data?
The actual customer, at times, gets lost in all this data. More and more brands are realizing this and moving back to a customer-centric approach.
Marketers, Go for the Gold
The explosion of digital channels has allowed marketers to draw from their interactions with consumers who have not yet converted, in addition to those that have. I don’t think there has ever been a better time for marketers to “go for the gold.”
