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Kelly Watson

Research Associate, Merkle
Kelly Watson

Kelly is a Research Associate with an interest in discovering data-driven insights that help brands make consumer-centric decisions. After pursuing her degree in marketing, Kelly has developed a deep understanding of qualitative and quantitative research, product strategy and communications while working with national brands. At the heart of her work is the passion for combining the art and science of consumer research and analytics to understand consumer’s core motivations and decision-making.