Kerri Driscoll

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How Retailers Can Prepare for Disruption From COVID-19

With current concerns about the impending severity of COVID-19, consumers are taking steps to prepare for personal impact — even to the point of major retailers selling out of supplies such as wa

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Holiday Returns: Retailers Must Strive to Meet Ever-Changing Consumer Demand

In a decade full of major changes to retail strategies and business practices, the share-of-wallet war heats up every year during the holiday season

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Hanjin woes threaten to bankrupt holiday season: What retailers should do to prepare

Authored by: Kerri Driscoll |
Published on: Sep 07, 2016

Hanjin, South Korea’s largest shipping company, filed for bankruptcy on August 31st. It is the largest disruption ever to impact the shipping industry, and puts an extensive number of retailers at risk for fulfillment issues going into the holiday season.

Topics: Retail

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Walmart Makes Another Land Grab with Jet.com Acquisition

Authored by: Kerri Driscoll |
Published on: Aug 08, 2016

This morning, Walmart announced the acquisition of Jet.com for $3.3 Billion in cash plus $300 million in stock, much to the chagrin of many big-box retailers fighting to maintain share of real estate and share of wallet in the digital world.

Topics: Retail

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App Engagement with Office Depot

Authored by: Kerri Driscoll |
Published on: Feb 03, 2015

As consumers are increasingly savvier about what apps to download, marketers must be more deliberate in articulating what utility each app provides for the customer.

Topics: Retail | Mobile | Digital Strategy | Paid Search

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