Krish brings a rare mix of skills that includes both client services as well as product strategy. He considers himself a liaison between the external world and the internal groups. His experience across, EMEA, APAC and the US with B2C and B2B clients allow him to ramp up quickly and create a positive impact from day one. He is a true believer in the fact that advertising will always be a mix of technology and psychology.
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Use Data and Customer Experience to Make Your B2B Brand a Hit
Krish Sailam, Jordan Cardonick |
Published on: Aug 05, 2019
B2B marketers must confront a crowded ad and martech ecosystem, one with many players vying for brands’ business. How should B2B marketers think about reconciling multiple data sources, media sources, and analytics platforms to understand how to optimize their account-based marketing (ABM) strategies?