Larry Blum has more than 25 years of experience in consulting, marketing services, and in direct corporate management. His experience spans between the consumer packaged goods and pharmaceutical industries. The past 8 years he has worked with pharmaceutical, CPG, and diagnostic clients in: CRM Strategy, direct-to-consumer, managed care, direct-to-physician, online, in-office, and in-pharmacy strategies and tactics. Larry is responsible for expanding Merkle’s Agency solution set to the pharmaceutical and consumer packaged goods clients that include a suite of Integrated Customer MarketingTM (ICM) solutions. Prior to joining Merkle, Larry was Managing Partner at Vertical Consulting, where he performed strategic consulting on in-office solutions and digital ROI for CPG & healthcare clients. Previous to Vertical, Larry was SVP, Business Development, Catalina Health Resource for 6 years, where he led a team that sold a targeted pharmacy solution and longitudinal analytics that included all of the top 20 Global Healthcare clients.
He has personal experience with numerous client partners such as: P&G, Clorox, Nestle, Novartis, sanofi-aventis, GSK, Pfizer, Wyeth, Shire, Johnson & Johnson, Schering Plough, Abbott, Eli Lilly, and others. In addition, Larry has a deep understanding of the Diabetic segment and has worked with LifeScan, Ross Labs, and Bayer Diagnostics. Prior to Catalina, he held previous marketing & sales management positions in the Consumer Packaged Goods industry at: PowerBar (US Nestle), HJ Heinz, The Minute Maid Company (Coca Cola), and GlaxoSmithKline.