Laura Scott

Retail Marketing Manager

Laura leads the marketing efforts for Merkle’s retail vertical, driving strategy and development of content, communication, and events. She also supports the Agency Services marketing team by sourcing speakerships, case studies, and awards for work in digital marketing. Laura formerly supported business development by creating strategic growth plans for prospective customers, specializing in SEO.

Laura's Articles, Blog Posts, Webinars and More

Seasonal SEO: Identifying your merriest times of the year

Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF. They’re an important time for retailers; but they’re not the only time that search behavior and sales spike.

Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies. And what about the seasons? As soon as we see the first buds of spring, we’re buying brightly colored clothes and finding any excuse to spend time outside. In additional to literal seasons, there are times of the year when certain activities become more frequent, like hiking season or wedding season. Fashion trends can also suddenly and dramatically affect specific groups of shoppers.

SEO for E-Commerce is the Ultimate Guide to Search in 2017

We’re excited to announce the release of Merkle’s SEO for E-Commerce: The Fundamental Guide to Search in 2017 . This SEO playbook delivers the latest search strategies and essential priorities for marketers in the coming year.

Blog We suggest...

Capturing Non-Traditional Valentine’s Day Shoppers Online: A Last-Minute Checklist

The traditional idea of Valentine’s Day may not match your company’s offering but plenty of people are looking for non-traditional ways to show they care. Use our Valentine’s checklist to capture some of the gift-giving frenzy and turn it into conversions for your business this year.