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Lauren Polinsky

Senior Account Manager, SEO

Lauren’s experience in website optimization goes back nearly a decade, where she began her online career as a coordinator for a national retailer & catalog company website, often working on multi-channel organic search optimization tactics. For the last four years she has worked with a range of Merkle clients providing strategic guidance to maximize organic visibility for a range of business verticals such as Travel & Hospitality, Insurance, Telecom, and Retail. She assists almost all of our SEO Team members and many other departments to help Merkle’s clients see success through their integrated marketing efforts as any successful SEM campaign rests upon the sound foundation of an optimized website.

Lauren Polinsky has 8 years' experience working in mobile and social marketing, organic SEO and digital consulting. At Merkle | IMPAQT, she has provided strategic guidance to multiple website redesigns involving mobile optimization, CMS migrations, and code-based tactics to maximize organic visibility. She provides real world examples and key takeaways in managing large, complex websites range from eCommerce to B2B websites to increase organic visibility through data-based, scalable enterprise strategies.

Lauren's Articles, Blog Posts, Webinars and More

How to Optimize Your Website for Organic Search During a Redesign

In the words of Kenny Rogers, "You gotta know when to hold ‘em and know when to fold ‘em." When it comes to a website redesign, it’s often a similar game to play. Throughout the entire process, it is important to consider the organic search visibility of your domain and make sure you keep what’s good and update what’s not. Typically, when we’re brought in after website redesigns, we often find a drop in visits and conversions.

The Google-Twitter Partnership

If you’ve been paying attention to the online marketing news lately, you may have heard that Twitter and Google have inked a deal to present Twitter information in Google’s search results. This article should hopefully answer some of those burning questions you may still have about the deal.