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Leah van Zelm

VP Analytics & Targeting, Integrated Media & Digital, Universal Parks and Resorts
photo of Leah van Zelm

Leah van Zelm joined Orlando-based Universal Parks & Resorts in 2018 to lead Analytics & Targeting in a newly created role reporting to the company’s global Chief Digital Officer. In this role, Leah’s responsible for data, analytics, orchestration and measurement to personalize customer interactions and optimize Universal investment throughout the guest decision journey.

Prior to joining Universal, Leah held roles at Merkle Inc, Charter Communications, and Accenture’s CRM Service Line.

Leah's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Addressable Customer Experience On-Demand Webinar Series

This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.