VP Analytics & Targeting, Integrated Media & Digital, Universal Parks and Resorts
Follow Leah van Zelm:
Leah van Zelm joined Orlando-based Universal Parks & Resorts in 2018 to lead Analytics & Targeting in a newly created role reporting to the company’s global Chief Digital Officer. In this role, Leah’s responsible for data, analytics, orchestration and measurement to personalize customer interactions and optimize Universal investment throughout the guest decision journey.
Prior to joining Universal, Leah held roles at Merkle Inc, Charter Communications, and Accenture’s CRM Service Line.
Leah van Zelm |
Published on: Sep 22, 2017
Brands are continuing to focus on customer centricity and the strategies to gain share in the market. Whether it is organizing data around customers, anticipating the customer journey, or implementing addressability at scale, putting the customer first is an integral function for future growth.
Leah van Zelm |
Published on: Sep 18, 2017
PBM is a necessity for companies that want to execute the full potential of CRM in the digital age – integrating more data, drawing deeper insights, and delivering increasingly complex customer journeys across channels.
John Lee, Adam Lavelle, Matt Naeger, Matthew Mobley, Peter Vandre, Leah van Zelm |
Published on: Jan 27, 2015
This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.