Lee Wittschen

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.

Every day there is a plethora of information released regarding the latest marketing challenges, newest marketing technologies, the importance of content marketing and digital marketing optimization, and much more. Research, articles, reports, studies, and blogs all advise on the top things marketers need to plan for in 2015 to be successful. Rarely can the individual marketer actually read it all and still keep up on their day job (unless that is your day job).