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Linda Litzenberger

Vice President, Client Partner
Linda Litzenberger

As Vice President and Client Partner of Merkle’s Nonprofit practice, Linda is an energetic leader. She believes in building strong client relationships forged on identifying solutions and leading successful implementation of client omni-channel and people-based marketing programs. In her role at Merkle, Linda serves as a strategic partner to nonprofit clients by utilizing her marketing, database, and operational expertise to guide businesses and organizations achieve their objectives - based on the foundation of data and insights.

Linda brings over 25 years of direct marketing experience across many industries: nonprofit, healthcare, animal health, finance, distribution and consumer goods. Her background includes client relationship leadership roles with: Arthritis Foundation, Leukemia & Lymphoma Society, Northwell Health, Abbvie, Michelin Americas, Merial (a Sanofi Company), American Century Investments, Kansas City Chiefs Football (NFL), hilmor (Newell Rubbermaid Division), Hill’s Pet Nutrition (Colgate), Caterpillar and many others.

She received her master’s degree in education and administration from Wichita State University and her bachelor’s in agricultural journalism at Kansas State University

Linda's Articles, Blog Posts, Webinars and More

Nonprofits Investing in Digital Channel Experience Growth

As more organizations are turning their fundraising focus to digital channels and media, one of the questions I hear frequently is, “How much of our budget should we allocate to digital versus our more traditional offline channels? And what return can we expect from that investment?”