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Lisa Katz

Vice President, Customer Strategy
Lisa Katz

Lisa is Vice President of Customer Strategy at Merkle. She has over 20 years of marketing experience in brand development, customer strategy, and analytics with a focus in retail, CPG, and beauty. 

Prior to joining Merkle, Lisa was a member of the US retail consulting practice at dunnhumby where she was on the leadership team managing the Macy’s account. She led the Vendor Collaboration team, partnering with Macy’s key suppliers across categories including Fashion Apparel and Cosmetics. Her focus was on developing Omnichannel marketing and loyalty strategies based on consumer analytics and insights.

Lisa’s career includes beauty industry experience having held both brand marketing and retail marketing roles at Victoria’s Secret Beauty and Jonathan Product Hair Care. Her earlier career was focused on merchandising having held multiple roles at Bloomingdale’s.

Lisa received her MBA in Marketing from Fordham University School of Business and a BA in Communications from the University of Michigan. She currently serves on the Board of Directors for The Lion Tales Foundation.

Lisa's Articles, Blog Posts, Webinars and More

Why Brick and Mortar Retailers Should Embrace the Holidays and Not Fear Them

Winning in retail is a lot like relationship success: Your objective is to make meaningful and long-lasting connections. This is especially true around the holiday season — you meet a lot of people, gather information, evaluate the experience, and then use the knowledge you’ve gathered to determine who are the best prospects.