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Liz Yu

Marketing Intelligence Analyst

Liz Yu is a Marketing Intelligence Analyst at Merkle, with clients from Retailing to Travel, Media and Entertainment. She has both professional and academic experience in advertising technology, machine learning and data visualization. Before she joined Merkle, she worked for a major retailer in using machine learning models to analyze customer loyalty and insights.

Liz holds a Master’s Degree in Business Analytics from University of Texas at Austin and a Bachelor in Business Administration from Shanghai Jiao Tong University. In her spare time, Liz takes great advantage of living by the mountains in Colorado and is a huge fan of skiing and hiking.

Liz's Articles, Blog Posts, Webinars and More

An update on Bracket-lytics as the Final Four arrives

March Bracket-lytics Challenge: End of Round 4

See how contestant teams are doing in Merkle's Bracket-lytics Challenge at the end of round four.