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Lucie Fremeau

Account Manager, SEO

Lucie's Articles, Blog Posts, Webinars and More

Did Your Organic Site Traffic Dip in May? Here's Why

Google has officially confirmed their latest algorithm update, the “Quality Update,” which rolled out at the beginning of May. Although Google hasn’t officially stated how their algorithm now processes quality signals, it’s clear that this update does not target a specific category of site (like how-to sites, blogs, etc.) and is not a spam-fighting update.

Is Your Website Healthy Enough to Survive Mobilegeddon?

Is your site healthy? The trending article in all my social feeds includes Google’s “Mobilegeddon,” as search marketers are affectionately calling it. Did you know that according to eMarketer:

[keystat number="8 in 10" width="50%" height="200" text="Healthcare professionals use smartphones for work" last="no" align="left"][/keystat][keystat number="32%" width="50%" height="200" text="Of consumers research health-related information from a doctor's office" last="yes" align="right"][/keystat]

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Pharmaceutical Company Embraces SEO Strategies

Through implementing a test on our pharmaceutical client’s site, we were able to show that our recommendation to improve a search engine’s ability to digest or read a page’s content truly did have an impact on their business’s goal of driving online consumer engagement.