Lynda is a statistician and economist who has been studying healthcare data for more than 20 years. She works on projects that include patient and provider segmentation, multi-channel marketing planning, optimization and measurement and direct-to-consumer planning and measurement. Lynda has designed and monitored multiple brand launch programs as well as consulted on LOE strategy. Her experience spans the globe – she has worked in strategy and analytics for pharmaceutical marketing programs in Japan, Europe, South America and Mexico. Lynda has worked with a number of clients in healthcare including AbbVie, Lilly, Sanofi, Novartis, Sunovion, Amgen, GSK and Bristol-Myers Squibb (BMS). Her therapeutic category experience covers diabetes, men’s health, cardiovascular, oncology, respiratory, pain, rheumatoid arthritis and anti-depressants/anti-psychotics.
Lynda has a BS and MS in economics and math, and an MBA in decision sciences from Carnegie-Mellon University. Her research interests are centered around design of decision support systems and delivery of actionable insights from quantitative analysis. She is the author of several studies on predictive modeling and applied marketing sciences in the healthcare industry