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Mac Delaney

SVP, Media Investment and Innovation
Mac Delaney

As Head of Programmatic, Mac oversees the development of Merkle’s programmatic display and social go-to-market strategy and offering. Mac will be responsible for identifying and managing the technology, media, and data partnerships that deliver programmatic and social programs fueled by MerkleONE, Merkle’s people-based marketing solution.

Prior to joining Merkle, Mac Delaney served as SVP of Programmatic for Starcom Mediavest Group where he was responsible for accelerating the group's programmatic marketing capability through the development of processes, technology, and strategy across the organization. By working in partnership with agency and account leadership, as well as with the marketplace, Delaney worked to ensure the understanding and adoption of programmatic principles and best practices throughout the agencies.

Mac Delaney was an early leader at VivaKi, Publicis Groupe's digital R&D hub. There he led the SMG client service team, a 60-person strategy and execution group ensuring the outstanding performance of VivaKi’s programmatic solution, Audience On Demand®, for the group's agencies and their clients.

Delaney began his career at 24/7 Media in 2000 and has led sales teams at Yahoo!, Microsoft, Federated Media, and FOX Interactive. Delaney speaks frequently at industry events and serves on the advisory board for IAB’s Video Center of Excellence.

Mac's Articles, Blog Posts, Webinars and More

'There's too many lookalike companies': Ad-tech and mar-tech firms face a battle to get profitable in 2019 or risk extinction

The ad-tech industry could have a tough 2019.

Some advertisers are cooling on Oath and losing faith in Tim Armstrong's vision

The ad-buying community is starting to doubt whether Verizon's will be able to build a digital ad powerhouse with Oath. Mac Delaney, SVP, media investment and innovation at Merkle, shares his take.