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Marc Bellanger

Senior Director, Financial Services
Marc Bellanger

Marc Bellanger is a senior strategy director with 20 years of experience developing marketing programs for major banking brands such as Bank of America, HSBC, TD Canada Bank, KeyBank, MBNA, and Chase. At Merkle, Marc’s focus is financial services, with a concentration in credit cards and payments. He directs the development and deployment of multi-channel marketing strategies for product acquisition, customer engagement, and customer retention. Prior to joining Merkle, Marc served as Senior Vice President of Marketing & Advisory Services at the Kessler Group, providing direct marketing and consulting solutions to banking, and FinTech clients, with a special emphasis on affinity marketing and partnership development.

Marc holds an MBA in Global Marketing from Babson College, and received an undergraduate degree in Business Management from Georgetown University.

Marc's Articles, Blog Posts, Webinars and More

5 Ways Community Banks & Credit Unions Can Compete in Credit Cards

The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data. If they leverage those advantages, they can succeed beyond expectations.

How to Build a Data Strategy That Yields Big Insights and Maximizes ROI

Building the right data strategy — one that yields the insights necessary to generate the greatest ROI — demands a deliberate, thoughtful approach. Here are the four steps financial marketers must take to dramatically increase both the volume and efficacy of their analytic output.