Marc Bellanger is a senior strategy director with 20 years of experience developing marketing programs for major banking brands such as Bank of America, HSBC, TD Canada Bank, KeyBank, MBNA, and Chase. At Merkle, Marc’s focus is financial services, with a concentration in credit cards and payments. He directs the development and deployment of multi-channel marketing strategies for product acquisition, customer engagement, and customer retention. Prior to joining Merkle, Marc served as Senior Vice President of Marketing & Advisory Services at the Kessler Group, providing direct marketing and consulting solutions to banking, and FinTech clients, with a special emphasis on affinity marketing and partnership development.
Marc holds an MBA in Global Marketing from Babson College, and received an undergraduate degree in Business Management from Georgetown University.
Paul Evers, Marc Bellanger, Marc Rossen, Amy Thorne, Diana Tummillo |
Published on: Apr 29, 2020
The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.
Michael Sklar, Marc Bellanger |
Published on: Apr 16, 2020
Regional banks frequently use geographic segmentations in planning media spend, but less often use geographic segmentation to determine messaging. Yet, this behavior should change during the COVID-19 pandemic.
Marc Bellanger |
Published on: Aug 13, 2019
The credit card market is dominated by large national issuers with deep pockets, national scale, and many products. The competition is formidable, but not unbeatable. Community and regional financial institutions have their own advantages, including local, personal data.
Marc Bellanger |
Published on: Jul 24, 2018
Building the right data strategy — one that yields the insights necessary to generate the greatest ROI — demands a deliberate, thoughtful approach. Here are the four steps financial marketers must take to dramatically increase both the volume and efficacy of their analytic output.