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Marc Rossen

VP & MarTech, Audience & Analytics Strategy & Solutioning Lead
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Marc is a Vice President and Lead for MarTech, Audience, and Analytics Strategy and Solutioning. Marc’s team is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers.

Prior to Merkle, Marc lead strategic relationships with global Omni-Channel marketers at Epsilon. Advising how to bring together data, technology, and analytics that result in actionable people based audience insights. Other past experience includes:

  • Strategic lead for innovation & thought leadership at MarketShare as a subject matter expert simplifying complex Multi-Touch Attribution solution implementation
  • Group lead at MediaMath for client analytics including building cloud based big data systems to produce consumer insights utilizing AdTech data
  • Leadership roles at Estee Lauder, [x+1], Publicis Groupe, and Staples

Marc has a BA in Economics. Marc is originally from Boston, a Coffee fanatic, and father of 5 energy filled children!