Marc is a Vice President and M1 Data Science Lead for Merkle focused on transforming our clients marketing through people based marketing strategy and activation. The M1 Data Science team is experts in people based addressable data, MarTech platforms, and application of analytics to drive change for global marketers. Prior to Merkle, Marc lead strategic relationships with global Omni-Channel marketers at Epsilon. Advising how to bring together data, technology, and analytics that result in actionable people based audience insights. Other past experience includes:
Strategic lead for innovation & thought leadership at MarketShare as a subject matter expert simplifying complex Multi-Touch Attribution solution implementation
Group lead at MediaMath for client analytics including building cloud based big data systems to produce consumer insights utilizing AdTech data
Leadership roles at Estee Lauder, [x+1], Publicis Groupe, and Staples
Marc has a BA in Economics. Marc is originally from Boston, a Coffee fanatic, and father of 5 energy filled children!
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Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers.