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Margie Chiu

Senior Vice President, Business Strategy,
Margie Chiu

Margie leads Merkle’s business transformation practice, where she advises senior level executives in developing omni-channel business and marketing strategy. Prior to joining Merkle, she served as the EVP of Strategic Services at Wunderman, where she oversaw the CRM strategy, account planning, and analytics practices, working with clients such as CVS/Caremark, Nokia, and Abbott Nutrition. Before Wunderman, Margie established and led the strategy consulting practice at Razorfish for nearly 10 years, serving such major brands as Capital One, Staples, and General Mills. Margie began her career in general advertising at agencies including JWT and Y&R, followed by management positions in several direct marketing agencies, and as marketing manager for Microsoft’s MSN.

She is a frequent speaker on customer relationship marketing topics at industry events, and has been published on the topic of customer strategy in several trade publications.

She holds an MBA in Marketing and an MS in Information Systems from University of Maryland and a BA in Sociology and Statistics from Columbia College in New York City.

Margie's Articles, Blog Posts, Webinars and More

2019 Imperatives Webinar Series: Imperative Three: Integrate Your Execution Strategy

2019 Imperatives Webinar Series: Imperative Three: Integrate Your Execution Strategy

Find out how to initiate the change required to take your customer strategy to market. Learn how you can reduce costs through collaborating across your business and hear successful case studies about executing people-based marketing.

Merkle Insight Video: What are the Pitfalls of Trying to Deploy a Complex Transformation In-house?

What are the Pitfalls of Trying to Deploy a Complex Transformation In-house?

Believing you can deploy a complex organizational transformation initiative in-house is filled with pitfalls, both obvious and obfuscated.

Blog We suggest...

How to Define Customer Strategy with your Organization

Virtually all of us would agree on the importance of customer centricity and a robust customer strategy. A well designed customer strategy improves lead generation, acquisition, cross-selling, and retention rates by delivering differentiated experiences consistently across all customer touchpoints.
Webinars We suggest...

2016 Marketing Imperatives: Winning with People-Based Marketing

View the on-demand webinar which discusses the fifth installment of the Stevie® award-winning Marketing Imperatives series, "Winning with People-Based Marketing," revealing the requirements for marketers to adapt, thrive, and be competitive within an ever-changing marketing landscape.
Blog We suggest...

Ask Customers to Validate Not to Innovate

The idea behind crowdsourcing/collaborative design/customer innovation labs sounds fantastic, right? Go to the people who use your products and services and get them to roll up their sleeves to dream up the newer, better, faster version of your wares.