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Margie Chiu

Senior Vice President, Business Strategy
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Margie leads Merkle’s business transformation practice, where she advises senior level executives in developing omni-channel business and marketing strategy. Prior to joining Merkle, she served as the EVP of Strategic Services at Wunderman, where she oversaw the CRM strategy, account planning, and analytics practices, working with clients such as CVS/Caremark, Nokia, and Abbott Nutrition. Before Wunderman, Margie established and led the strategy consulting practice at Razorfish for nearly 10 years, serving such major brands as Capital One, Staples, and General Mills. Margie began her career in general advertising at agencies including JWT and Y&R, followed by management positions in several direct marketing agencies, and as marketing manager for Microsoft’s MSN.

She is a frequent speaker on customer relationship marketing topics at industry events, and has been published on the topic of customer strategy in several trade publications.

She holds an MBA in Marketing and an MS in Information Systems from University of Maryland and a BA in Sociology and Statistics from Columbia College in New York City.

Margie's Articles, Blog Posts, Webinars and More

Agile Marketing

The 6 Core Values of Agile Marketing

Agile Marketing is a way of working that borrows its inspiration from Agile software development with a marketing lens. Let’s dive in with an introduction to the core Agile Marketing values and explain the success factors (and barriers) to adoption.

Webinars We suggest...

The Myths (and Truths) of Agile Marketing: Keep Your Journey on Track

There’s never been a better time for marketers to strive for agility, collaboration and efficiencies. Merkle’s Q2 2020 Customer Engagement Report found that 85% of marketers plan to increase their adoption of agile marketing practices and 57% have a formal plan to do so.
Webinars We suggest...

2019 Imperatives Webinar Series: Imperative Three: Integrate Your Execution Strategy

Find out how to initiate the change required to take your customer strategy to market. Learn how you can reduce costs through collaborating across your business and hear successful case studies about executing people-based marketing.