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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He has a monthly column at Search Engine Land and manages the popular digital marketing section of the Merkle Blog. He also heads the production of Merkle's quarterly Digital Marketing Reports and Merkle’s biannual Dossier publication. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Merkle Q1 2019 Digital Marketing Report Released

The Q1 2019 Merkle Digital Marketing Report is now available for download, complete with expansive analysis and commentary on the biggest digital marketing channels.

Webinars We suggest...

Merkle’s Q3 2018 Digital Marketing Report Webinar

In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q3 2018 report and answer audience questions about its findings.
Topics: Performance Media & Digital Advertising | Programmatic Media & Display | Search Engine Marketing (PPC) | Social Media Marketing | Search Engine Optimization (SEO)