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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He has a monthly column at Search Engine Land and manages the popular digital marketing section of the Merkle Blog. He also heads the production of Merkle's quarterly Digital Marketing Reports and Merkle’s biannual Dossier publication. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Merkle’s Q4 2018 Digital Marketing Report Webinar

Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.

Google and Amazon Ads See Significant Growth Over Cyber Weekend

The holiday shopping season is officially underway. Here we take a look at some of the bigger trends emerging so far in digital marketing.

Webinars We suggest...

Merkle’s Q3 2018 Digital Marketing Report Webinar

In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q3 2018 report and answer audience questions about its findings.
Topics: Performance Media & Digital Advertising | Programmatic Media & Display | Search Engine Marketing (PPC) | Social Media Marketing | Search Engine Optimization (SEO)
Webinars We suggest...

The DMA Hosts: Merkle's Q2 2017 Digital Marketing Report

The DMA will be hosting this exciting webinar, focused on the findings within Merkle's Q2 Digital Marketing Report! Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.