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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He has a monthly column at Search Engine Land and manages the popular digital marketing section of the Merkle Blog. He also heads the production of Merkle's quarterly Digital Marketing Reports and Merkle’s biannual Dossier publication. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Merkle Q1 2018 Digital Marketing Report Released

Merkle's Q1 2018 Digital Marketing Report Webinar

Merkle's Q1 2018 Digital Marketing Report Webinar

Blog We suggest...

Merkle Q4 2017 Digital Marketing Report Released

Today, we are pleased to announce the release of the Q4 2017 Merkle Digital Marketing Report for download.
Webinars We suggest...

The DMA Hosts: Merkle's Q2 2017 Digital Marketing Report

The DMA will be hosting this exciting webinar, focused on the findings within Merkle's Q2 Digital Marketing Report! Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Blog We suggest...

Merkle Q1 2017 Digital Marketing Report Released

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Blog We suggest...

Reversing Course, Amazon Testing Google Product Listing Ads, May Be Ramping Up Efforts

As a potential competitor for nearly all retailer search advertisers, Amazon had long been conspicuously absent from Google Shopping listings. That situation may be changing and it could have major ramifications for the search industry.
Blog We suggest...

Google Paid Search Delivers Strong Cyber Week Sales Growth for Retailers

With Black Friday and Cyber Monday behind retailers, here are some of Merkle's findings on Cyber Week paid search performance across key dates, ad formats, and devices, as well as some considerations for closing out the quarter on a high note.