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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Merkle Q3 2019 Digital Marketing Report Released

The latest edition of the Merkle Digital Marketing Report is now available for download, complete with insights on all of the most important digital trends taking shape in Q3 2019.

Merkle’s Q3 2019 Digital Marketing Report Webinar

Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.

Blog We suggest...

Making Use of Google Keyword Status Data

In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.
Blog We suggest...

PPC Bidding and the $24M Text Book

Algorithms, particularly poor ones, with insufficient human oversight is a problem that can affect both the competitive price setting for books and the bidding of paid search ads.
Blog We suggest...

Google Earnings Q1 2011: Good or Great?

Spending on Google.com and Google's network will dictate how well Google's earnings turn out this week. Across our client base, we see Google ad spend increasing 27% YoY in Q1.
Blog We suggest...

Google "Farmer" Update: PPC Data and Impact

There have been a number of great articles written in the past week covering Google's recent "Farmer" algorithm change. We thought we could add to the discussion by focusing on the performance of these sites as Google Search Partners.