Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.
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Google ad spending grows at the lowest rate in more than 8 years
Mark Ballard, Kearby Chen |
Published on: May 26, 2011
In the AdWords interface, Google provides several pieces of information at the keyword level to help advertisers determine whether a low impression term has a remediable problem. Here are a few things to check.