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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Blog We suggest...

Do-Not-Track: Ready or Not

It's not particularly surprising to hear that, when asked, the general public overwhelmingly rejects the idea that advertisers should be able to target ads to them based on past web browsing.
Blog We suggest...

The Post Cyber Monday Lull

Every year there is a certain snarky contingent of the populace that dismisses Cyber Monday as just marketing hype since, “it’s not even the biggest online shopping day of the year.” Well, let’s all hope that holds true in 2010 as the performance data has definitely taken a turn for the worse in the ensuing
Blog We suggest...

iPad Users Shopping Like Traditional Computer Users

The iPad launched just a little over two months ago with Steve Jobs heralding the device as a new "third category" between laptop computers and smartphones. Our data suggests iPad users behave much more like traditional desktop and laptop users than mobile users when it comes to online shopping.
Blog We suggest...

Mobile PPC Traffic Share Update: Q1 2010

Growth in mobile device traffic has continued unabated since we last published our data on this topic in January. While still a small percentage of our clients' paid search advertising clicks, mobile traffic share grew 48% from Q4 '09 to Q1 '10.
Blog We suggest...

Get Elastic Interview with George Michie

A few weeks ago, Rimm-Kaufman Group CEO George Michie had the pleasure of interviewing Linda Bustos of Elastic Path and the eCommerce blog, GetElastic.  Now the tables are turned with George in the hot seat.  They discuss the future of paid search as well as current best practices.  Read the full interview he
Blog We suggest...

Yahoo Q4 '09 Financials and PPC Share

Yahoo! announced their Q4 '09 earnings on Tuesday, making their best effort to portray a 4% year over year decline in revenue as a signal of a turnaround. While that certainly beats the 12-13% declines Y! saw earlier in '09, there are still troubling numbers deeper in the report and in RKG's data.