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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Merkle Q4 2019 Digital Marketing Report Released

The Q4 2019 edition of the Merkle Digital Marketing Report is now available for download, with insights on the most important digital trends taking shape right now.

The Benchmarks Defining the Next Digital Decade: Findings from Merkle’s Q4 2019 Digital Marketing Report

With the 2010s over, do you know how to steer your digital media in 2020? Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media and comparison shopping, the DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for major platforms like Google, Facebook, Amazon and Instagram.

Blog We suggest...

Merkle Q1 2017 Digital Marketing Report Released

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Blog We suggest...

Reversing Course, Amazon Testing Google Product Listing Ads, May Be Ramping Up Efforts

As a potential competitor for nearly all retailer search advertisers, Amazon had long been conspicuously absent from Google Shopping listings. That situation may be changing and it could have major ramifications for the search industry.
Blog We suggest...

Google Paid Search Delivers Strong Cyber Week Sales Growth for Retailers

With Black Friday and Cyber Monday behind retailers, here are some of Merkle's findings on Cyber Week paid search performance across key dates, ad formats, and devices, as well as some considerations for closing out the quarter on a high note.
Blog We suggest...

Merkle Q3 2016 Digital Marketing Report Released

We are excited to announce the release of the Merkle Q3 2016 Digital Marketing Report for download. Highlighting trends and the changes impacting the digital marketing space across SEO, paid search, display advertising, paid social and comparison shopping.
Webinars We suggest...

Q3 2016 Digital Marketing Report Webinar

Join the Digital Marketing Report authors, Merkle's Senior Director of Research Mark Ballard and Merkle's EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q3 2016 report and answer audience questions about its findings.
Blog We suggest...

Merkle Q2 2016 Digital Marketing Report Released

We are excited to announce the release of the Merkle Q2 2016 Digital Marketing Report for download. Highlighting trends and changes impacting the digital marketing space, the report provides data and commentary across SEO, paid search, display advertising, paid social and more.