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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Articles We suggest...

Google Mobile Search Widens Gap With Rivals

Google and its mobile advertising partners drove 94% of U.S. paid-search clicks from phones in the fourth quarter in 2015, according to Merkle, a performance marketing and advertising agency.
Blog We suggest...

Merkle Digital Marketing Report: Q4 2015 Released

Today, we are pleased to announce the release of the Merkle Q4 2015 Digital Marketing Report. This report highlights trends and changes in the digital marketing space, providing data and commentary across paid search, SEO, display advertising, social media and more.
Blog We suggest...

Merkle RKG 2015 Cyber Weekend Search Marketing Recap

Merkle RKG results over the past week point to a strong showing for Cyber Weekend online this year as retailers’ year-over-year sales growth picked up significantly from early Q4 levels and from the growth levels they saw just ahead of Thanksgiving Day.
Blog We suggest...

Merkle|RKG Digital Marketing Report: Q3 2015 Released

We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum.
Articles We suggest...

As Yahoo Gemini Ramps Up, How Well Is It Performing For Search Advertisers?

Yahoo Gemini was officially announced in February 2014 as the “first unified ad marketplace for both mobile search and native advertising.” A little over a year later, Microsoft and Yahoo amended their existing partnership to allow Yahoo to serve Gemini (or any other) search ads for up to half of Yahoo’s desk
Articles We suggest...

AdWords Brand CPCs Rising? Here's Why And What You Can Do About It

One of the most valuable aspects of paid search benchmark data is its ability to help answer the question, “Is everyone seeing this, or is it just me?” Official data from the search engines themselves is usually sparse and can even be misleading, so it isn’t terribly helpful for this purpose.
Blog We suggest...

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.