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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Articles We suggest...

Is Google Showing Fewer Ads Per Search?

Google’s Q1 2015 earning report showed that paid clicks on Google websites were up 25% year-over-year, while average cost-per-click (CPC) on Google websites was down 13%. Unfortunately, these data points tell us almost nothing about the state of Google paid search.
Articles We suggest...

What Happens if Apple Drops Google From Its Browser?

Mark Ballard, Merkle | RKG's director of research, was quoted on the implications of Apple possibly dropping Google as the default search engine on its Safari browser in a recent article in The New York Times.
Blog We suggest...

Google AdWords to Ditch Traditional Exact and Phrase Match

Google announced last night that, starting in September, they will no longer respect the intentions of advertisers to have AdWords exact and phrase match function as they have historically. Instead, both match types will now bring in traffic on close variants by mandate.