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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Blog We suggest...

adCenter Version of Product Listing Ads Spotted on Bing

It's no secret that Microsoft adCenter has made a number of changes over the last year or two that have brought its search ad product closer in line with "industry standard", i.e. Google AdWords. Now it appears that adCenter is testing their own version of Google's Product Listing Ads.
Blog We suggest...

RKG Summit: Top 5 SEO Conundrums with Adam Audette

In his presentation for the 2012 RKG Summit, Adam Audette covers getting stakeholder buy-in for search engine optimization, proper handling of pagination and faceted content, site crawlability and other top concerns for SEOs.