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Mark Ballard

Vice President, Research
Mark Ballard

Mark Ballard is the Vice President of Research at Merkle. He manages the popular digital marketing section of the Merkle Blog and heads the production of Merkle's quarterly Digital Marketing Reports. Mark's time at Merkle has included building and managing paid search programs for clients in the retail, finance, B2B and automotive sectors.

Mark's Articles, Blog Posts, Webinars and More

Blog We suggest...

Continuing the Discussion About Dynamic Search Ads

Based on the experience we've had using Dynamic Search Ads, Google invited us to share a bit more perspective over on their AdWords blog and to answer any additional questions readers might have here in our comments section.
Blog We suggest...

No, Paid Search Spend Didn't Plunge in Q3

Could Google, who reaps the lion's share of paid search spend from American advertisers, see its revenue grow 33% year over year if overall paid search spending declined by over 14% as Kantar Media reported?
Blog We suggest...

The Challenge of SEO Impression Data

The tumult around Google's move to encrypt searches for signed-in users obscured the larger issue that data for organic search traffic has never been as robust as the data we have for paid search.