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Matt Austin

Vice President, Identity Management
Matt Austin

Matt leads TSG’s Custom Development capability, which focuses on design and development of Merkle’s custom components and solutions. Matt brings a passion for delivering high performance, data-driven marketing solutions to his clients.

Matt has extensive experience in marketing technology, consulting, business intelligence and analytics. During this time, he has lead the design and development of numerous large scale enterprise marketing projects across a variety of technology platforms. Matt’s marketing experience spans numerous industry verticals including: pharma, healthcare, telecommunications, insurance, financial and retail. Matt has most recently focused on overseeing projects for Regions Bank, JP Morgan Chase, Ally Bank, and PayPal within Merkle’s Financial Services vertical.

Prior to joining Merkle, Matt has held marketing technology and consulting positions with CSG International and QuickPivot (formally Extraprise).

Matt is a graduate of Syracuse University with a bachelor’s degree in Computer Engineering and minors in Mathematics and Electrical Engineering. Matt is based out of Merkle’s Marlborough, Massachusetts office.

Matt's Articles, Blog Posts, Webinars and More

Real-Time Identity Resolution Enables Marketing in the Moment

Marketing is rapidly evolving towards a common goal of delivering highly personalized customer experiences in the moment, and marketers need to strongly evaluate identity resolution capabilities as a core asset required to achieve these goals. Matt Austin, Vice President, Identity Management at Merkle discusses how organizations must invest in the proper identity resolution technology to deliver on this vision.

Crawl, walk, run runner

Crawl, Walk, Run Approach to Identity Resolution, Part 3: Making Strides

The “run” phase of the identity resolution strategy is focused on accelerating and optimizing capabilities to fully support people-based marketing.