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Matt Lacy

Matt Lacy is a Senior CSE & Feeds Analyst at Merkle|RKG.

Matt's Articles, Blog Posts, Webinars and More

2016 Google Merchant Center Updates Make Managing Product Errors Easier

Google made several updates to the Google Merchant Center over the past year which are helping advertisers to manage feed errors and keep ads running.

Save Time on Your PLA Feeds with Google Online Product Inventory Updates

Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.