Matt is a member of Merkle’s Merkury product organization serving as VP, Data Strategy. Matt guides Merkle clients as they take ownership of their data strategy by constructing client-tailored data & identity solutions. Matt believes in the primacy of data and person-based identity as a central requirement for smarter addressable marketing. Prior to his hire at Merkle in 2017, Matt worked at GroupM’s Xaxis (WPP) overseeing Data & Platforms and for the National Basketball Association driving digital marketing efforts. Matt lives in New Jersey with his wife Marisa and sons Myles and Max.