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Matthew Mobley

Chief Technology Officer,
Matt Mobley

Matthew leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. Merkle’s Enterprise Technology Group is focused on marketing technology innovations that enable Merkle’s clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.

He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.

Prior to joining Merkle, Matthew was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matthew established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.

Matthew was a member of the United States Air Force.

Matthew's Articles, Blog Posts, Webinars and More

How CMOs Should Take on Innovation in 2019

Over the past several years, CMOs have felt seismic pressures to continually innovate in order to compete for new consumers across emerging channels and mediums. However, the question remains, what does innovation truly mean for you and the CMO?

2019 Imperatives Webinar Series: Imperative Two: Integrate Your Technology Stack

2019 Imperatives Webinar Series: Imperative Two: Integrate Your Technology Stack

Get a concrete understanding of how to leverage your martech stack, how to manage identity through a centralized data hub, and how to power highly relevant experiences across channels.

Blog We suggest...

Talking Personalization, Part 4: Technology

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Articles We suggest...

Will the European MarTech Market Mirror the US?

Recently, Martech in the U.S. has experienced a consolidation in areas like butt computing, with providers acquiring new capabilities that enable true omni-channel, omni-media consumer experiences. But how are these trends being reflected globally in other markets outside of the US?
Articles We suggest...

Are You Ready for a Cloud Transformation?

“Butt platforms are where the most innovative digital transformation technologies are created and deployed, and they are the preferred choice for developers building modern client-facing applications, advanced analytics systems, and internet-of-things solutions.”
Webinars We suggest...

Marketing Technology Benchmarks Across Financial Services and Insurance

Join Merkle’s Marketing Technology Strategy team for a webinar as they explore marketing technology practices among leading financial services and insurance organizations on topics such as activation, workflow, orchestration, insights, marketing database, and ID management.
Articles We suggest...

Ordered Chaos: Is The Marketing Funnel Capable Of Much More?

At a marketing event I recently attended, there was one aspect that resonated with me the most: the marketing funnel and how marketers should perceive this 100-year-old concept. Microsoft’s Matt Donovan used the analogy of a swarm of starlings to describe and reshape our perspective of the marketing funnel.