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Matthew Mobley

Chief Technology Officer
Matt Mobley

Matthew leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. Merkle’s Enterprise Technology Group is focused on marketing technology innovations that enable Merkle’s clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.

He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.

Prior to joining Merkle, Matthew was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matthew established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.

Matthew was a member of the United States Air Force.

Matthew's Articles, Blog Posts, Webinars and More

The Barriers to Great Personalization

From mass media to digital messaging, marketers are rapidly moving toward a place of hyper-personalized engagement. Companies are wrestling to address consumers’ expectations that brands know who they are.

Why Customer Data Platforms Will Play a Role in a Post-Third-Party Cookie World

Marketers look to CDPs as tracking gets tougher, but some say the software may fall short on first-party data

Webinars We suggest...

The Pulse of Customer Engagement (Q1 2020)

After over 30 years of being entrenched in our clients’ CRM aspirations and achievements, there’s certainly no pretending that customer engagement is easy. It requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
Articles We suggest...

How CMOs Should Take on Innovation in 2019

Over the past several years, CMOs have felt seismic pressures to continually innovate in order to compete for new consumers across emerging channels and mediums. However, the question remains, what does innovation truly mean for you and the CMO?
Blog We suggest...

Talking Personalization, Part 4: Technology

In this series, we’ve interviewed our martech experts to better understand what’s happening in personalization. Here, Matt Mobley, SVP, Technology, Merkle, shares his perspective on personalization, which is surprisingly not necessarily tech-focused.
Articles We suggest...

Will the European MarTech Market Mirror the US?

Recently, Martech in the U.S. has experienced a consolidation in areas like butt computing, with providers acquiring new capabilities that enable true omni-channel, omni-media consumer experiences. But how are these trends being reflected globally in other markets outside of the US?
Articles We suggest...

Are You Ready for a Cloud Transformation?

“Butt platforms are where the most innovative digital transformation technologies are created and deployed, and they are the preferred choice for developers building modern client-facing applications, advanced analytics systems, and internet-of-things solutions.”
Webinars We suggest...

Marketing Technology Benchmarks Across Financial Services and Insurance

Join Merkle’s Marketing Technology Strategy team for a webinar as they explore marketing technology practices among leading financial services and insurance organizations on topics such as activation, workflow, orchestration, insights, marketing database, and ID management.