As Merkle’s Chief Strategy Officer, Americas, Matt brings nearly 20 years of helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency’s omni-channel strategy experts across industries — designing and launching integrated marketing programs by converging data with media and creating experiences that truly reach individuals.
From the onset of digital marketing, Matt was an innovator and founder at IMPAQT, a pioneer SEM agency, which after being acquired helped to establish Merkle’s focus on digital — he has played a key role in its position as a frontrunner in the changing advertising agency model. As a recognized thought leader in the digital space, Matt brings his core data principles, his energy for what’s next, and his deep expertise in improving marketing for some of the best brands in the world. He has also worked with partners like Google, Microsoft and Facebook as their platforms have developed providing his expertise to their product teams as they have evolved digital marketing.
Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes Benz, and Comcast; recent clients include Chase, HBO, Office Depot, and Time Warner Inc.
Matt's Articles, Blog Posts, Webinars and More
2021 Customer Experiences Imperatives Webinar: What Marketers Need to Know About Digital Transformation
After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
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Responding to COVID-19 – What to do and when to do it
Hear from Merkle’s Chief Strategy Officer, Matt Naeger, as he guides viewers through consideration points for navigating and successfully emerging from the current crises.
Enabling the Total Customer Experience: How to Connect Marketing, Sales, and Service
In today’s world, marketers are being asked to do even more to contribute to the bottom line of their business. As marketing teams have started to own a true P&L, they are also in a new position to help support other areas of the business for the whole of the customer relationship.
2020 Marketing Imperatives Webinar Series - Imperative One: Deliver the Total Customer Experience
The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behavior. Forces like the direct-to-consumer business model are taking the need for personalization to a new level.
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Travel & Hospitality
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Data Solutions
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Customer Relationship Management (CRM) & Direct Marketing
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Performance Media & Digital Advertising
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Promotions & Customer Loyalty Solutions
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Customer Strategy
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Digital & User Experience (UX)
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Analytics
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Marketing Technology
Why P&G is bringing back the infomercial
When Talking to a Person, Identity Is the Competitive Advantage You Need
In the age of customer experience, marketers are scrambling to inspire meaningful interactions within every customer exchange. How can you have a personal dialogue if you only think you know who you’re talking to?
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Travel & Hospitality
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Data Solutions
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Customer Relationship Management (CRM) & Direct Marketing
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Customer Strategy
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Marketing Technology
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Marketing Database & Data Management
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Identity Resolution
2019 Imperatives Webinar Series: Imperative One: Integrate Your Customer Strategy
Learn to plan an enterprise-level customer strategy by defining your audiences and unpacking what you know about them.
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Travel & Hospitality
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Data Solutions
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Customer Relationship Management (CRM) & Direct Marketing
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Promotions & Customer Loyalty Solutions
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Customer Strategy
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Marketing Technology
Facebook’s Data Privacy Changes and What You Need to Know
A lot has happened in the last few weeks to cause abrupt changes in how Facebook handles the personal data of its more than 2 billion users.
How Addressable Video Content Delivery Will Change the Game for M&E Advertisers
As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery?
Topics:
Media & Entertainment
Citizens Bank Case Study: Moving from One-to-Many to One-to-One Customer Experiences
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.
Topics:
Financial Services
The Struggle is Real-Time for TV Networks
TV Networks have been at a marketing disadvantage for decades compared to other industries. The digital world has brought about the ability for brands in retail, financial services, healthcare, and others to reach and advertise to consumers in a measurable manner.
Topics:
Media & Entertainment
7 Strategies For Driving TV Tune-in
Learn the keys to a successful direct-response campaign across devices including how individual-level measurement, analysis, optimization and scale is achieved in the world of TV marketing.
Topics:
Media & Entertainment
Activating the Connected Traveler
Our three-part on-demand webinar series, “Activating the Connected Traveler,” will equip you to respond to and even predict your customers’ digital actions in real time.
Topics:
Travel & Hospitality
