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Matt Naeger

Chief Strategy Officer, Americas
Matt Naeger

As Merkle’s Chief Strategy Officer, Americas, Matt brings nearly 20 years of helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency’s omni-channel strategy experts across industries — designing and launching integrated marketing programs by converging data with media and creating experiences that truly reach individuals.  

From the onset of digital marketing, Matt was an innovator and founder at IMPAQT, a pioneer SEM agency, which after being acquired helped to establish Merkle’s focus on digital — he has played a key role in its position as a frontrunner in the changing advertising agency model. As a recognized thought leader in the digital space, Matt brings his core data principles, his energy for what’s next, and his deep expertise in improving marketing for some of the best brands in the world. He has also worked with partners like Google, Microsoft and Facebook as their platforms have developed providing his expertise to their product teams as they have evolved digital marketing.

Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes Benz, and Comcast; recent clients include Chase, HBO, Office Depot, and Time Warner Inc.

Matt's Articles, Blog Posts, Webinars and More

Enabling the Total Customer Experience

Enabling the Total Customer Experience: How to Connect Marketing, Sales, and Service

In today’s world, marketers are being asked to do even more to contribute to the bottom line of their business. As marketing teams have started to own a true P&L, they are also in a new position to help support other areas of the business for the whole of the customer relationship.

With the data and analytics that support better brand positioning and provide insight about your ideal customers, you are now in a position to influence the full customer experience. However, it requires a new way of thinking and working to truly influence business outcomes. 

2020 Marketing Imperatives Webinar Series - Imperative One: Deliver the Total Customer Experience

The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behavior. Forces like the direct-to-consumer business model are taking the need for personalization to a new level. Netflix, Uber, Dollar Shave Club, and their ilk, have materially changed customer expectations around the ways they interact and engage with brands.

Webinars We suggest...

How Addressable Video Content Delivery Will Change the Game for M&E Advertisers

As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery?
Articles We suggest...

The Struggle is Real-Time for TV Networks

TV Networks have been at a marketing disadvantage for decades compared to other industries. The digital world has brought about the ability for brands in retail, financial services, healthcare, and others to reach and advertise to consumers in a measurable manner.
Articles We suggest...

5 Tips for Driving More Digital Bookings

Travel industry marketers are setting their sites on the customer, following in the steps of other industries such as retail and using digital platforms to strategically target and message across the customer journey.
Articles We suggest...

Does Data Limit The Opportunity To Grow Brands?

Yes, I am saying that it is what they deliver that matters, and that delivering it – even when it doesn’t lead directly to a conversion – can still be valuable in a marketing program. I have spent the better part of my career talking to marketers about how to optimize their spend against acquisition targets.