Matt Naeger
As Merkle’s Chief Strategy Officer, Americas, Matt brings nearly 20 years of helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency’s omni-channel strategy experts across industries — designing and launching integrated marketing programs by converging data with media and creating experiences that truly reach individuals.
From the onset of digital marketing, Matt was an innovator and founder at IMPAQT, a pioneer SEM agency, which after being acquired helped to establish Merkle’s focus on digital — he has played a key role in its position as a frontrunner in the changing advertising agency model. As a recognized thought leader in the digital space, Matt brings his core data principles, his energy for what’s next, and his deep expertise in improving marketing for some of the best brands in the world. He has also worked with partners like Google, Microsoft and Facebook as their platforms have developed providing his expertise to their product teams as they have evolved digital marketing.
Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes Benz, and Comcast; recent clients include Chase, HBO, Office Depot, and Time Warner Inc.
Matt's Articles, Blog Posts, Webinars and More
Enabling the Total Customer Experience: How to Connect Marketing, Sales, and Service
Published on: Jan 29, 2020
2020 Marketing Imperatives Webinar Series - Imperative One: Deliver the Total Customer Experience
Published on: Jan 10, 2020
Why P&G is bringing back the infomercial
Published on: Oct 08, 2019
When Talking to a Person, Identity Is the Competitive Advantage You Need
Published on: Sep 27, 2019
2019 Imperatives Webinar Series: Imperative One: Integrate Your Customer Strategy
Published on: Jan 15, 2019
Facebook’s Data Privacy Changes and What You Need to Know
Published on: Apr 16, 2018
How Addressable Video Content Delivery Will Change the Game for M&E Advertisers
Published on: Aug 06, 2017
Citizens Bank Case Study: Moving from One-to-Many to One-to-One Customer Experiences
Published on: Jun 08, 2017
The Struggle is Real-Time for TV Networks
Published on: Sep 26, 2016
7 Strategies For Driving TV Tune-in
Published on: Aug 19, 2016
5 Tips for Driving More Digital Bookings
Published on: Mar 30, 2016
Activating the Connected Traveler
Published on: Jan 19, 2016
How to Leverage Google's Customer Match
Published on: Oct 28, 2015