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Matthew Mierzejewski

Senior Vice President, Search Capability Lead
Matthew Mierzejewski

Matt is responsible for US Search (SEM, SEO) delivery, operations, product, and sales


Activities include:

  • Operational efficiency and standard practice development/ quality control
  • Search product development and roadmap
  • Cross office and cross-team collaboration, standardization and homogenization of people, training and technology
  • Market presence and PR support
  • Client Executive sponsorship
  • Leading the Search Solution SMEs during Sales process/ discovery/ story building/ pitch review

Matt has been a contributor to multiple industry roundtables, webinars and has also served as a Google SEM Beta Lead. Matt evaluates and supports Merkle’s adoption of new industry and search engine product opportunities and creates best-practices based on key performance goals for Merkle clients. Additionally, Matt has regularly participated in interviews by Google, MediaPost, and other media outlets for his opinions on the state of the online marketing industry. Matt has also been invited to speak and participate at industry events such as SMX Advanced, ad:tech and Mediapost Search Insider Summit.

Matt holds a degree in economics from the University of Virginia.

Matthew's Articles, Blog Posts, Webinars and More

The Future of Marketing in the Google Stack: Take Advantage of Data, Insights and Technology

Google has won the ad game. Now marketers need to learn how to navigate the entire Google ecosystem to maximize the opportunity and their return. You simply need to understand how the Google Marketing Platform and Google Cloud Platform come together for acquisition campaigns that are supported by data, insights and technology. 

Join experts from Merkle and Google as they share where the industry is going and how to deliver on the promise of people-based marketing through the Google stack.

Blog We suggest...

Google Quality Score Reporting Change

Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.
Blog We suggest...

PPC to Call-Center Tracking at RKG

There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.