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Matthew Mierzejewski

Senior Vice President, Search Capability Lead
Matthew Mierzejewski

Matt is responsible for US Search (SEM, SEO) delivery, operations, product, and sales


Activities include:

  • Operational efficiency and standard practice development/ quality control
  • Search product development and roadmap
  • Cross office and cross-team collaboration, standardization and homogenization of people, training and technology
  • Market presence and PR support
  • Client Executive sponsorship
  • Leading the Search Solution SMEs during Sales process/ discovery/ story building/ pitch review

Matt has been a contributor to multiple industry roundtables, webinars and has also served as a Google SEM Beta Lead. Matt evaluates and supports Merkle’s adoption of new industry and search engine product opportunities and creates best-practices based on key performance goals for Merkle clients. Additionally, Matt has regularly participated in interviews by Google, MediaPost, and other media outlets for his opinions on the state of the online marketing industry. Matt has also been invited to speak and participate at industry events such as SMX Advanced, ad:tech and Mediapost Search Insider Summit.

Matt holds a degree in economics from the University of Virginia.

Matthew's Articles, Blog Posts, Webinars and More

The Essential Audience Fidelity Framework for Search Marketing Success

Tap Into AdWords Paid and Organic Report

Video: Tap Into AdWords Paid and Organic Report

Find out how to use the AdWords paid and organic report to help you analyze and optimize performance when you have an ad, organic listing or both appearing in the SERPs.

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Google Quality Score Reporting Change

Today, Google announced an update to the way they calculate and report AdWords Quality Score (QS) to advertisers. This is likely to cause much confusion, doubt and unrest in our industry, but rest assured we believe this change will be neutral-to-positive.
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PPC to Call-Center Tracking at RKG

There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.