Matt is responsible for US Search (SEM, SEO) delivery, operations, product, and sales
Leads Merkle's Performance Marketing Lab, focused on digital platform maturity through data science and automation.
Operational efficiency and standard practice development/ quality control
Search product development and roadmap
Cross office and cross-team collaboration, standardization and homogenization of people, training and technology
Market presence and PR support
Client Executive sponsorship
Leading the Search Solution SMEs during Sales process/ discovery/ story building/ pitch review
Matt has been a contributor to multiple industry roundtables, webinars and has also served as a Google SEM Beta Lead. Matt evaluates and supports Merkle’s adoption of new industry and search engine product opportunities and creates best-practices based on key performance goals for Merkle clients. Additionally, Matt has regularly participated in interviews by Google, MediaPost, and other media outlets for his opinions on the state of the online marketing industry. Matt has also been invited to speak and participate at industry events such as SMX Advanced, ad:tech and Mediapost Search Insider Summit.
Coleen Kuehn, Matthew Mierzejewski, Beth Sanville, Don Steele |
Published on: May 27, 2020
No consumer industry has been as dramatically impacted by COVID-19 more than travel and hospitality. Though there's a tremendous desire to return to travel, that return comes with new consumer behaviors and demands.