Matt is responsible for US Search (SEM, SEO) delivery, operations, product, and sales
Operational efficiency and standard practice development/ quality control
Search product development and roadmap
Cross office and cross-team collaboration, standardization and homogenization of people, training and technology
Market presence and PR support
Client Executive sponsorship
Leading the Search Solution SMEs during Sales process/ discovery/ story building/ pitch review
Matt has been a contributor to multiple industry roundtables, webinars and has also served as a Google SEM Beta Lead. Matt evaluates and supports Merkle’s adoption of new industry and search engine product opportunities and creates best-practices based on key performance goals for Merkle clients. Additionally, Matt has regularly participated in interviews by Google, MediaPost, and other media outlets for his opinions on the state of the online marketing industry. Matt has also been invited to speak and participate at industry events such as SMX Advanced, ad:tech and Mediapost Search Insider Summit.
Matthew Mierzejewski |
Published on: Nov 04, 2010
There are many solutions for tracking PPC to Call-Center spill-over, but we think our solution reigns supreme. How granular is your current PPC to call-center tracking? Does it track individual clicks? Ours does.