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Max Prin

Head of Technical SEO
Max Prin

Max Prin is a Senior SEO Technician at Merkle|RKG.

Max's Articles, Blog Posts, Webinars and More

Ad Blockers & Analytics: What Webmasters Should Know And Do

Ad blockers have been around for some time now and are widely used. The question around the end of the “free internet” and the impact on sales is not a new topic, and I won’t discuss it here.

But as of September 16, 2015, ad blockers entered the world of iOS devices when Apple announced they would allow third-party development of “content blocking” apps in its new operating system, iOS 9. One of them, Crystal, became in a few days one of the most downloaded paid apps from the App Store.