Writing with SEO in mind isn't natural for a lot of us, but once you get the "formula" down and understand where you can influence SEO with keywords on the page, it should be standard practice for anyone working within pages of a site.
(Meg's last post was, Keyword Research: The (Beloved) Step Child of SEO) Some of the most common questions I hear when it’s time to set up a blog for a business are: What should it look like - my site or totally different? What platform should I use? What do we write about? Who will write the posts?