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Melissa Addison Garza

Melissa Addison is a Social Advertising Analyst at RKG.

Melissa's Articles, Blog Posts, Webinars and More

Breakdown: FBX vs. Standard Facebook Ads

It is critical to understand the differences between FBX and Standard Facebook Ads, and to make the right choices between the two so that your Facebook ad program will achieve your business goals.

Finding Your "Secret Formula" for Social Content

How do you know what the “secret formula” is for your social media audience? Testing, and lots of it.
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3 Tips for Optimizing Facebook's Page Post Ads

Are you utilizing your page posts for advertising with Facebook’s Page Post Ads? If so, it is important to make sure that your posts are optimized so that the advertisements are being displayed in a user-friendly way.
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The Facebook Marketing Ecosystem

In order to get the most out of social media, you must broaden your scope from focusing on one-click conversions to the entire Facebook Marketing Ecosystem.