Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa's Articles, Blog Posts, Webinars and More
Why Didn’t CPC and CPM Growth in Digital Marketing Keep Pace in Q4?
After extreme CPC and CPM increases earlier in the year, advertisers braced for the same in Q4. But that's not what happened. What was different?
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The Forces Driving Today's Digital Media Trends: Audio Advertising, Influencers, Supply Chain, and More
In Q4 2021, paid search spend grew 6% Y/Y. What drove that trend, and how did other channels perform in Q4? What are the most critical trends to factor into your media strategy for the quarter ahead? In this webinar, Merkle’s experts reflect on the end of 2021 and make predictions about the year to come.
Three Factors that Influenced Q3 2021 Digital Marketing Performance
Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon.
Three Factors that Influenced Q3 2021 Digital Marketing Performance
Merkle’s Digital Marketing Report found Q3 2021 to be, like its recent predecessors, one marked by unusual digital performance. A changed online landscape, the evolving pandemic, and recent privacy updates impacted key metrics across search, programmatic, paid social, and Amazon.
Three Key Trends from the 2021 Cyber Five
Retailers faced new challenges this year over the Cyber Five, stemming from the continuing pandemic and its impacts on consumer behavior, logistics, and more.
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How to Thrive in Digital with Increased Competition
Across platforms and channels, CPC and CPM were up significantly year over year in Q3, due to increased competition and the acceleration of ecommerce adoption. How can advertisers adapt to keep reaching potential customers while staying in budget?
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Merkle’s Q3 2021 Digital Marketing Report: Benchmarks for the Quarter
Merkle’s Digital Marketing Report (DMR) uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers. How are key performance indicators across Google, Facebook, Amazon, and Instagram faring? Where are the opportunities?
Key Media Insights from Merkle’s 2021 Q3 Digital Marketing Report
How did the pandemic continue to influence media performance in Q3? Read these highlights from Merkle's Digital Marketing Report to find out.
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Google to Stop Allowing Creation of, Edits to Expanded Text Ads in Mid-2022
Google announced today that, starting June 30, 2022, responsive search ads (RSAs) will be the only Search ad type that can be created or edited in standard text ad campaigns. What should advertisers do to be ready for an RSA-focused future?
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Three Ways to Assess Performance When Year Over Year Doesn’t Work
Our Digital Marketing Report recapping 2nd quarter performance highlighted extreme year over year trends across digital media. Although this trend was expected, it still brings with it a measurement challenge for the many advertisers that use year over year performance as an important performance benchmark.
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Merkle’s Q2 2021 Digital Marketing Report: Benchmarks for the Quarter
Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers as digital purchasing behavior shifts with relaxed pandemic limitations in major markets across the US.
The Key Trends in Digital Marketing in Q1 2021
After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
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What Media Trends Can Advertisers Expect for Q2?
As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?
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