Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa's Articles, Blog Posts, Webinars and More
Google Unpaid Shopping Listings: Where Are They Now?
Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.
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Comments
Five Takeaways from Cyber Weekend
Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.
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Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week
As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.
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Google Announces Major Changes Coming to Showcase Ads
Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.
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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?
What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?
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Amazon Re-Emerges in Bing Search Ad Auctions
Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.
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Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase
Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.
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Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data
Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.
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Media
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Amazon and eRetail
Google Merchant Center Releases Price Competitiveness Insights
Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.
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Paid Search
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Media
Google Rolls Out Free Listings on the Shopping Tab. Will Advertisers Notice? Gauging the Impact and Other Knee-jerk Reactions
Yesterday, Google announced that the majority of its listings on the Google Shopping tab, which are currently paid, will be free starting in late April. Here's what advertisers can do to adapt.
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Advertisers See Increased Demand and Revenue as Americans Start to Receive Stimulus Checks
Merkle’s paid search data suggests that many consumers used part of that stimulus money on more discretionary purchases. Here are a few key actions advertisers should take in order to effectively manage through this change in demand.
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Media
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Paid Search
Why Non-Retailers Must Consider Advertising Through Amazon
Amazon offers a robust set of advertising opportunities for brands in financial services, travel, and other verticals that don’t include the physical exchange of products.
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Media
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Amazon and eRetail
How to Leverage Amazon for New Customer Acquisition
Developments over the past year have made it easier than ever for advertisers to acquire and report on new customers through Amazon advertising.
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Amazon and eRetail
