Associate Director, Performance Media and Marketing Communications, Merkle
Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa Reilly |
Published on: Feb 04, 2021
Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?