Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa Reilly |
Published on: Apr 16, 2020
Merkle’s paid search data suggests that many consumers used part of that stimulus money on more discretionary purchases. Here are a few key actions advertisers should take in order to effectively manage through this change in demand.