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Melissa Reilly

Associate Director, Performance Media and Marketing Communications, Merkle
Melissa Reilly

Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.

Melissa's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Merkle’s Q2 2021 Digital Marketing Report: Benchmarks for the Quarter

Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers as digital purchasing behavior shifts with relaxed pandemic limitations in major markets across the US.
Blog We suggest...

The Key Trends in Digital Marketing in Q1 2021

After an unusual holiday season, consumers kicked off 2021 with continued interest in e-commerce. The COVID-19 vaccine distribution accelerated, and two separate stimulus checks gave Americans a short-term influx in their disposable income. The prospect of traveling again became more promising as well.
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Blog We suggest...

What Media Trends Can Advertisers Expect for Q2?

As we head into Q2, advertisers must continue addressing the needs of consumers during the pandemic while preparing for the "next normal". What media trends are most important for the months ahead, and how can advertisers prepare accordingly?
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Blog We suggest...

Google to Retire Broad Match Modifier Match Type

Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?
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Blog We suggest...

Google Unpaid Shopping Listings: Where Are They Now?

Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.
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Blog We suggest...

Five Takeaways from Cyber Weekend

Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.
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