We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Melissa Reilly

Senior Manager, SEM & Feeds

Melissa's Articles, Blog Posts, Webinars and More

Amazon had a record-breaking holiday season, here’s how advertisers managed it

The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.

Amazon Sponsored Products Gets New Targeting Options and a Portfolio Tool

Amazon has launched two new features to search advertisers: new Sponsored Product targeting options and portfolios. Learn more with this article from Merkle.