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Melissa Reilly

Associate Director, Performance Media and Marketing Communications, Merkle
Melissa Reilly

Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.

Melissa's Articles, Blog Posts, Webinars and More

Blog We suggest...

Google to Retire Broad Match Modifier Match Type

Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?
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Blog We suggest...

Google Unpaid Shopping Listings: Where Are They Now?

Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.
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Blog We suggest...

Five Takeaways from Cyber Weekend

Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.
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Blog We suggest...

Amazon Re-Emerges in Bing Search Ad Auctions

Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.
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