Melissa Reilly is the Associate Director of Media Marketing Communications at Merkle. She works on a variety of thought leadership pieces for the company, ranging from blog posts to video scripts. Prior to joining the marketing department, Melissa spent 11+ years managing paid search accounts at Merkle, primarily in the retail vertical.
Melissa's Articles, Blog Posts, Webinars and More
Google to Retire Broad Match Modifier Match Type
Today, Google announced that its Broad Match Modifier (BMM) match type will be retired in favor of an expanded phrase match. BMM keywords will start being treated as the new, expanded phrase match in mid-February, with support for new BMM keyword creation ending in July. What should marketers do to adapt?
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Comments
How Did the Digital Marketing Industry Fare in Q4 2020?
Merkle is happy to announce the release of our Digital Marketing Report covering Q4 2020. Learn about the high-level findings from this quarter's new edition.
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Merkle Wins MediaPost’s Search Agency of the Year Award
For the third time in four years, MediaPost crowned Merkle the Search Agency of the Year!
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Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
How are key performance indicators across media faring? Where are the opportunities and what shifts can you make to your strategy?
Google Unpaid Shopping Listings: Where Are They Now?
Now that free listings on Google's shopping tab have been live for 7+ months, we pulled some data to check in on what Merkle clients are seeing and share potential considerations heading into 2021.
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Five Takeaways from Cyber Weekend
Now that the dust has settled, we dive into five notable trends that our retail clients and teams observed from a search perspective during the critical Cyber Five period.
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Google Announces Tailored Insights, Performance Max Campaigns at Advertising Week
As part of Advertising Week, Google announced several search product updates rolling out over the next several months. Learn more about Tailored Insights and Performance Max campaigns.
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Google Announces Major Changes Coming to Showcase Ads
Ahead of the 2020 holiday shopping season, Google is rolling out notable format changes to Showcase Shopping ads that have the potential to significantly impact performance.
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Will Google’s Latest Shopping Actions Changes Help It Better Compete with Amazon?
What does Google's transition from its current paid Shopping Actions program to Buy on Google mean for advertisers?
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Amazon Re-Emerges in Bing Search Ad Auctions
Amazon started showing back up in Bing shopping and text auction insight reports, with a significant jump happening on June 5th and continuing into the weekend.
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Amazon Attribution Gives Advertisers a Fuller Picture of the Path-to-Purchase
Amazon Attribution allows advertisers to add tracking to various campaigns to understand how users behave when they engage with other channels just before visiting Amazon.
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Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data
Google's new Rising Retail Categories tool can help advertisers see period-over-period snapshots of consumer behavior searching patterns. Learn more about the tool.
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Media
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Amazon and eRetail
Google Merchant Center Releases Price Competitiveness Insights
Google recently released the Price Competitiveness Insights beta in the Merchant Center, giving advertisers new information to understand how their pricing stacks up against the competition.
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Paid Search
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Media
