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Melissa Reilly

Senior Manager, SEM & Feeds

Melissa's Articles, Blog Posts, Webinars and More

Why set it and forget it doesn’t work with feeds or campaigns

Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you're not losing revenue in your product feeds or campaigns.

Negative Keywords Come to Amazon Sponsored Brands

Amazon advertisers can now prevent Sponsored Brands from showing for unwanted search queries using keyword negatives.