Melissa's Articles, Blog Posts, Webinars and More
Amazon had a record-breaking holiday season, here’s how advertisers managed it
The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year.
Amazon Sponsored Products Gets New Targeting Options and a Portfolio Tool
Amazon has launched two new features to search advertisers: new Sponsored Product targeting options and portfolios. Learn more with this article from Merkle.
Merkle Releases Automated Bidding for Amazon Sponsored Brands as the Format Continues to Grow
Today, Merkle unveiled its automated bidding solution for Amazon Sponsored Brands to help advertisers scale their programs efficiently. As of late August, these ads became eligible to serve in several other search results page locations.
Topics:
Amazon and eRetail
Comments
How Advertisers Can Traverse and Reap Benefits From This Year’s Prime Day
How did Prime Day get to where it is today? Melissa Reilly contributes her thoughts on Amazon Prime Day to Adweek.
Amazon isn’t Google: Here’s how advertisers should approach it
Selling on Amazon requires a different approach than advertising on Google. Customers behave differently on each platform, the capabilities vary, and selling parameters are not the same.
Preparing Your Amazon Account for the Holidays
Are your accounts ready for holiday? Use our checklist as a comprehensive guide to prepare.
Amazon Opens Up Headline Search Ads to Third-Party Sellers
Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. This added capability expands the Amazon Marketing Services available to third-party sellers, which were formerly restricted to advertising on Amazon only through Sponsored Product Ads.
