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Melissa Reilly

Senior Manager, SEM & Feeds

Melissa's Articles, Blog Posts, Webinars and More

How Advertisers Can Traverse and Reap Benefits From This Year’s Prime Day

How did Prime Day get to where it is today? Melissa Reilly contributes her thoughts on Amazon Prime Day to Adweek.

Amazon isn’t Google: Here’s how advertisers should approach it

Selling on Amazon requires a different approach than advertising on Google. Customers behave differently on each platform, the capabilities vary, and selling parameters are not the same.