Melissa's Articles, Blog Posts, Webinars and More
How Advertisers Can Traverse and Reap Benefits From This Year’s Prime Day
How did Prime Day get to where it is today? Melissa Reilly contributes her thoughts on Amazon Prime Day to Adweek.
Amazon isn’t Google: Here’s how advertisers should approach it
Selling on Amazon requires a different approach than advertising on Google. Customers behave differently on each platform, the capabilities vary, and selling parameters are not the same.
Preparing Your Amazon Account for the Holidays
Are your accounts ready for holiday? Use our checklist as a comprehensive guide to prepare.
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Amazon Opens Up Headline Search Ads to Third-Party Sellers
Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. This added capability expands the Amazon Marketing Services available to third-party sellers, which were formerly restricted to advertising on Amazon only through Sponsored Product Ads.
