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Michael Adamson

Copywriter
Michael Adamson

Mike is a copywriter, brand messaging strategist, customer experience planner, and proliferate bizspeak BSer. As part of the Neuroanalytics team, he helps brands align their messaging to resonate with the deepest motivations of their customers. He understands the power of crafting a story that an audience can identify with and always pushes for show over tell, benefit over feature. When he’s not writing goosebump-inducing headlines or chuckling at unusable puns, you can find Mike playing in the mountains and breweries of Denver. 

 

Michael's Articles, Blog Posts, Webinars and More

Why Millennials Buy: A Neuroanalytics Approach to Marketing

Why Millennials Buy: A Neuroanalytics Approach to Marketing

Millennials are a hot target for marketers, but are notoriously intolerant for inauthentic or irrelevant advertising—so how do you cut through the noise and craft messaging that will gain the attention of this elusive generation? Join our webinar to find out!

Crafting Highly Engaging Messaging with Data and Psychology

Crafting Highly Engaging Messaging with Data and Psychology

Learn how Merkle and Exclusive Resorts used neuroanalytics in their latest marketing campaign.