Mike has spent the last 15 years helping brands tell more impactful stories. In that time, he’s covered a large range of the brand strategy practice, developing expertise in copywriting and creative strategy, qualitative and quantitative research, brand positioning, and audience-based messaging strategy. At the center of his work has always been a burning question: how can we better understand consumers’ priorities and mindsets to give them an experience that actually matters?
He’s had the pleasure to spend five years of his career at Merkle’s Denver office. When he’s not peering into the subconscious of customers’ buying decisions, you can find him flopping on a snowboard or scaring away fish in the mountains.
Michael Adamson, Rives Martin |
Published on: Jun 01, 2017
Millennials are a hot target for marketers, but are notoriously intolerant for inauthentic or irrelevant advertising—so how do you cut through the noise and craft messaging that will gain the attention of this elusive generation? Join our webinar to find out!
Michael Adamson |
Published on: Jun 27, 2016
As we look at the UK’s historic decision to withdraw from the European Union, commonly known by the borderline-obnoxious portmanteau of “Brexit,” the difference between belonging and individualism seems to take on less of a nuanced interpersonal preference and more of a stark dichotomy.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.