Michael’s non-traditional career spans 20 years with agency-side experience in marketing technologies and direct marketing. Michael’s deep knowledge of database and web technologies combined with his 15 years experience supporting a broad range of marketing clients across B2C, B2B, Pharmaceutical, Non-Profit and Media industries make him uniquely qualified to lead Merkle’s top clients in this era of Addressability at Scale. Today, Michael serves as Client Partner to DIRECTV, one of Merkle’s longest-standing accounts. His client roster has included top-of-market brands such as, AARP, Abbvie, Amgen, Novartis, and Sanofi. Michael’s achievements at Merkle include the prestigious Chairman’s Award (2012) and Rookie of the Year (2006)
Prior to joining Merkle, Michael was at Roska Direct where he helped build and lead their database marketing and interactive web capabilities. While there, he worked with Brands such Eli Lilly, Pfizer, and Merck and won the Philadelphia Direct Marketing Assoc.’s (PDMA) Ben Franklin Award for B2C Website (2000).
Michael attended the University of Pennsylvania, and resides near Annapolis, MD.