Technology advancement has changed the way people consume content. Innovation is constant and the old media and entertainment business models are facing a seismic shift. There are new ways for advertisers to reach viewers — opening a world of possibilities. We are discovering OTT’s new role into the ecosystem as networks are thrust into developing one-to-one relationships with their viewers. They’re also tackling how to own their own data, while the blurry role of agencies, advertisers, and publishers is taking on a new meaning.