Michael Hemsey

President, 500friends, a Merkle Company
Michael Hemsey

Michael leads the product strategy, market expansion, loyalty systems, and operational delivery teams at 500friends. He is focused on the expansion of 500friends’s loyalty services into untapped industries and geographies and further disrupting the loyalty industry. For over 20 years, Michael has cultivated a rich background in client services, product development, marketing, technology, and operations. As President of Kobie Marketing, Michael was responsible for all facets of the loyalty marketing organization, and grew the company exponentially over his tenure. Previously, Michael served as Executive Vice President of ESC (now TSYS Loyalty) and held leadership positions at Broadvision, Consumer Financial Network, and Mutual Of New York (MONY). Michael holds a B.A. in Government from the University of Notre Dame.

Michael's Articles, Blog Posts, Webinars and More

6 Discussions Shaping the Future of Media Industry Marketing

6 Discussions Shaping the Future of Media Industry Marketing

Technology advancement has changed the way people consume content. Innovation is constant and the old media and entertainment business models are facing a seismic shift. There are new ways for advertisers to reach viewers — opening a world of possibilities. We are discovering OTT’s new role into the ecosystem as networks are thrust into developing one-to-one relationships with their viewers. They’re also tackling how to own their own data, while the blurry role of agencies, advertisers, and publishers is taking on a new meaning.

2017 Marketing Imperatives Webinar Series: Imperative #3 - Manage Your Customer Relationships Over Time

2017 Marketing Imperatives Webinar Series: Imperative #3 - Manage Your Customer Relationships Over Time

This third and final webinar in the series will help you learn about linking inbound and outbound customer experiences over time to optimize customer relationships and overall business objectives, and much more!